What does a social media executive role involve?


18th October 2022


Yasmin Alqatari

Reading time

3 minutes

Are you curious about what a social media executive role involves? In today’s world, most of the population have some sort of social media presence. Social Media is a great way to stay connected with friends across the globe, as well as stay up to date with both local and global news. 

It’s no surprise that businesses have embraced social media as part of their marketing strategy, with 57% of the 5.8 million small businesses in the UK having a social media presence (Socialbuzzing, 2019.) As this figure continues to grow, social media roles are in high demand with businesses looking to up their social media game. In today’s blog, we’ll go through what a social media executive job involves and what they can bring to the table.

Brainstorming to generate creative content

Social media executives are responsible for suggesting ideas that are tailored to both the specific audience and social media platform. This part of the role involves a lot of chasing in order to get clients to send over suitable photographs, whether from a work outing, a few office shots or photos of team achievements. It’s important to keep content fresh and varied, with a mix of media and as well as topics.

Tracking relevant awareness days 

Tracking awareness days that are relevant to a business is a great way to generate both social media posts and blog ideas. A social media executive will create a tailored content calendar for each business they manage which will help in scheduling content appropriately. With the help of social media scheduling platforms such as planable or loomly, social media executives can optimise posting times to reach as large an audience as possible. Scheduling ahead of time also ensures that a business has posts lined up and ready to go, guaranteeing consistency. 

Editing blogs and posts using keywords

It is important that businesses focus on the use of keywords when writing blogs and posts. By integrating keywords in text, you will strengthen SEO, allowing your content to reach a larger audience. A social media executive will work on weaving keywords into both new and older blog posts, which will also increase organic traffic onto your business’s website. 

Reporting and providing analysis

Social media roles involve monitoring the level of engagement posts are receiving and producing reports on a regular basis. By collecting data in the form of page visits, likes, shares and comments, we can find out if our strategy is working or not and adjust to improve. Content can also be tailored better to the needs of the business’s specific audience.  

We hope these points have helped you decide if your business would benefit from having a social media person on the team, or feel free to read our blog post on how social media analytics can help your business here.