It’s a new year and as always, things are changing in the world of social media. Here is an update on what’s trending.
The return of ‘real’ content on social media
The days of perfectly photoshopped content are long gone with users now favouring authentic content from both brands and influencers alike. According to a study by Stackla, 88% of consumers say authenticity is important when deciding what brands they like and support. Many users find raw and real content easier to relate to. So forget about having a ‘polished’ looking feed. Realtime is in!
To the point video content
Viewers continue to enjoy content in the form of short videos. However, these videos need to get straight to the point and fast. Studies show that the attention span of the average human has dropped from 12 seconds in 2000 to 8 seconds in 2015 (shorter than that of a goldfish!) Not to mention, there is a lot happening on a person’s feed, so you need to make an impression quickly before they scroll on to other things.
Micro and nano influencers are now being recognised
As we all become increasingly aware of how much influencers are getting paid to promote certain brands and products, our trust in them plummets. For this reason, a lot of us are turning to smaller influencers, usually local to us, for recommendations on brands, products and even lifestyle tips. These influencers tend to provide a more ‘real’ feel, showcasing genuine experiences which ultimately sell better.
Augmented reality is the future of sales
Augmented reality was first introduced on the social media platform, Snapchat, with most of us being familiar with filters that added funny animal ears, moustaches and so onto our faces. A lot of businesses have jumped on this trend including many make-up and fashion brands that have made it possible to try on items such as sunglasses and different lipstick shades virtually. Pretty impressive. It will be interesting to see how far augmented reality extends into different business industries over the coming months.
Audio content on social media is on the rise
Podcasts are on the rise again with many people opting to listen to a podcast over reading articles or watching something on a screen. A great way to keep a ‘busier’ audience, who might choose to listen to your podcast while running or driving, informed and up-to-date. If you’re looking to reach new audiences on new platforms, starting a podcast series might be the way forward.
Quality over quantity
Less is more on social media. Posting for the sake of posting is not the way forward – in fact, it might even lose you followers if you post weak content continuously. Quality over quantity is key.
Have you just started using social media for your business? We have shared some tips for beginners on creating your social media business strategy.