Google My Business: Why it Matters


4th April 2023


Leigh-Ann Hewer

Reading time

4 minutes

Google My Business

Google My Business is a free platform offered by Google to help businesses manage their online presence across Google, including Search and Maps. As a business owner, you likely have already claimed your Google My Business profile when you confirmed your business location with Google (more info here if not), but did you know that having a fully complete and optimised Google My Business profile can significantly impact a business’s visibility and credibility? In today’s blog, we’ll discuss some best practices for maximising your Google My Business profile and making it work hard for your business.

Complete your business information

Make sure all your business information, including the name, address, phone number, and website, is accurate and up-to-date. This information should match what’s listed on your business’s website and anywhere else online. Ensure you’ve also added information regarding your business hours services.

Add photos

Adding high-quality photos of your business, products, and services can help potential customers get a better sense of you and what you offer. Make sure the photos are well-lit, in focus, and showcase your business in the best light possible. Let your business personality shine through in the photos you upload. Don’t be too perfectionist about it, high-quality images of you at work are also great. be sure to keep updating the images on your page. Don’t let it sit stagnantly.

Use categories

Choosing the right categories for your business is crucial as it helps Google understand what it is your business does. Be as specific as possible when selecting categories and make sure they accurately reflect your business. Many people are tempted to select as many as possible to improve their reach, but this ultimately harms your listing. Be considered in your approach.

Ask for reviews

One of the most important elements is reviews. Reviews play a significant role in your Google ranking and overall online credibility. Encourage your customers and clients to leave a review on your Google My Business listing by providing excellent service and making the process as easy as possible (you can share a link with your clients/customers to keep everything running smoothly). Respond to both positive and negative reviews to show that you’re engaged and committed to providing the best possible customer experience.

Be sure to post

Google My Business posts are a great way to share updates with your target audience. These posts can be anything from an announcement about a new product or service to an update sharing recent behind-the-scenes sneak peeks. Use images and call-to-actions to make your posts more engaging.

Monitor your Insights

Google My Business Insights provides valuable data about your listing’s performance, including impressions, clicks, and actions taken. You can use this data to understand what’s working well and what can be improved to drive even more traffic to your listing. Make your efforts count by using the information provided to steer you in the right direction.

Keep your profile updated

It’s important to regularly update your profile to ensure that all your information is accurate. Keep your business information, photos, and posts current to provide customers with the most accurate representation of your business. You don’t want potential customers to take a look, see you haven’t posted in a year, and assume you’re out of touch or out of business. Regularly updating your profile also signifies to Google that you are active and engaged with your community, which in terms helps your listing’s ranking.

Having a complete and optimised Google My Business profile is essential for any business looking to increase its online visibility and credibility. By following these best practices, you can maximise your profile and drive more traffic and leads to your business.

Get in touch if you’d like to hear about we can help with your Google My Business profile.