News & Insights

Pithy PR advice, social media and content writing tips, a bit more about our company and words from some of the great people we work with on our blog.

Building confidence on social media as a small business owner

Social media has revolutionised the way we conduct business, and a strong social media presence is now a must-have for entrepreneurs. Whether you run an Etsy store, a...

Time to Talk – Jill Misson

“We have all the time in the world,” sang Louis Armstrong in his gorgeous gravelly voice. The famous crooner savours those lyrics, pausing to let the words sink in....

Why Consistency is Key in PR

Consistency is key. We know this and apply it to so many aspects of our lives. Consistency is how we improve and develop. It's how we achieve success and demonstrate...

The danger of using too many big words

In an ideal world, your carefully crafted message would reach your desired audience perfect conditions: a quiet room, undivided attention, and a receptive mindset....

Giving and receiving writing feedback

Writing takes up a huge portion of my time as a PR. From news releases to thought leadership pieces, emails to social media copy, every single day I write thousands of...

Two minutes with: Ruby Hand

This week we're bringing back an old favourite of ours – the 'two minutes with' series! This installation features Carnsight's recent work experience placement, Ruby...

Why good client service is everything in PR

I've rarely been the client during my career. Having started off in marketing agencies and then moved into PR roles, I've always had clients rather than being one. Even...

Two minutes with: Alexandra Johansen

This week we're shining the spotlight on Alexandra, our resident Aussie in the office.

Starting and Ending Projects on a High Note

As a business owner, you want to ensure that every client has a positive experience while working with you. The first and last impressions are crucial to achieve this...