Tips and news

Pithy PR advice, social media and content writing tips, a bit more about our company and words from some of the great people we work with on our blog.

Public Relations
Jessica Morgan

Can clients and agencies ever really work as “partners”?  

This question came out of a really interesting podcast with Tom Lewis – Agency ownership models are everything. It’s primarily about the advertising agency model and how Tom sees it in a state of decline. My career started in adland before I moved into PR, and when I worked with Tom he was CFO and I was in client services. Ad agencies are set up slightly differently to PR agencies or consultancies, but there are similarities. We’re both service businesses and the relationships we have with clients are much the same. And one question arose (amongst many interesting areas) – can agencies ever truly work in “partnership” with a client?

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Public Relations
Leigh-Ann Hewer

B2B vs B2C PR

In the world of PR, there are two key categories to bear in mind: business-to-business (B2B) and business-to-consumer (B2C). Both types of PR involve promoting

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