Tips and news
Pithy PR advice, social media and content writing tips, a bit more about our company and words from some of the great people we work with on our blog.
Can clients and agencies ever really work as “partners”?
This question came out of a really interesting podcast with Tom Lewis – Agency ownership models are everything. It’s primarily about the advertising agency model and how Tom sees it in a state of decline. My career started in adland before I moved into PR, and when I worked with Tom he was CFO and I was in client services. Ad agencies are set up slightly differently to PR agencies or consultancies, but there are similarities. We’re both service businesses and the relationships we have with clients are much the same. And one question arose (amongst many interesting areas) – can agencies ever truly work in “partnership” with a client?
Press Releases – when is the best time to pitch?
We’ve shared many tips on crafting the perfect press releases here at Carnsight Communications and even what to avoid when pitching to journalists. What we
Which different PR techniques and strategies can you use?
Here at Carnsight Communications, we use different PR techniques depending on the need for your business at that specific time and what will best meet
B2B vs B2C PR
In the world of PR, there are two key categories to bear in mind: business-to-business (B2B) and business-to-consumer (B2C). Both types of PR involve promoting
Why you need to read the publications you want to be featured in
Business owners are busy people. I’m sure that’s not exactly news to any of you. The thing is, because of this, the business owners and
What’s trending in the world of Social Media 2023?
It’s a new year and things are changing in the world of social media. Here is an update on what’s trending.