News & Insights

Pithy PR advice, social media and content writing tips, a bit more about our company and words from some of the great people we work with on our blog.

Mastering Year-End PR Reviews

As the year comes to a close, it's not just the holiday season that demands attention; it's also the perfect time to reflect on and evaluate your PR activities for...

Five reasons to enter your business into awards

You win some you lose some, but either way, there’s a lot to be said for entering awards beyond the obvious benefit of winning. From networking to the credibility that...
mental load

The hardest thing about working in PR

As a PR, you have a lot of plates to keep spinning. Your working across a number of different accounts and likely have a number of projects on the go for each of them....
Radio

Turning ideas into on-air content – Jill Misson

Your favourite radio station is probably on in the background while you are busy working, driving or washing up. The familiar sound keeps you company without demanding...
Post it notes

Never heard of it! Why it’s important to be open to new publications in PR

“We just want to be in the Economist”. This was a response from a potential client when I asked about target media. They were new to PR, hadn’t ever really raised...
Phone in PR

Why you need to pick up the phone in PR 

Maybe it’s generational, or perhaps it’s just a mix of personality and communication style. Either way, I can’t deny a professional pitfall of mine is working up...

How to create a Social Media strategy that is authentic to your business

The desire to be socially accepted is growing along with our loss of authenticity. Creating content around trending topics and awareness days is common practice for...
christmas in july

Why Christmas really is in July for PRs

It's a midsummer's day in July day, and the last thing on your mind is Christmas. The sun is shining, and you're probably more concerned with hitting send on that...

Managing Work Stress in Public Relations 

 Working in PR can be highly demanding with PR pros wearing a lot of different hats, and so managing work stress is an important aspect of the job. From being...