News & Insights
Pithy PR advice, social media and content writing tips, a bit more about our company and words from some of the great people we work with on our blog.
Disappointed in your PR results? This is probably why
Luckily, the “d” word isn’t something we hear a lot. But if it’s something you’re feeling after a PR push, whether it’s one you’ve done in house or worked...
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PR
B2B PR isn’t B2C PR’s Boring Sister – Here’s Why!
B2B PR is often overlooked by those considering a career in PR. B2C always seems so much more creative and alluring. But the truth is, B2B PR is more than just B2C...
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Career
The timeline of a press release
We’ve written many blogs on press releases and useful tips on when is best to pitch, what to avoid when pitching and crafting a perfect press release. But today we...
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PR
How to Avoid Cliched Quotes in Press Releases
Press releases are a valuable tool for communicating important information about your business to the public. However, all too often, press releases are filled with...
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PR
LinkedIn: Key differences between personal and business profiles
By now we all know that having a LinkedIn presence as a professional is important. With over 875 million users, LinkedIn can help you build connections with other...
Five things to avoid when writing awards entries
Awards can provide a great boost to a business’s reputation and can often lead to new opportunities and increased success. Writing an awards entry is an important part...
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Copywriting
Google My Business: Why it Matters
Google My Business is a free platform offered by Google to help businesses manage their online presence across Google, including Search and Maps. As a business owner,...
Should your business invest in social media?
There are countless benefits to having a strong social media presence. In 2021, 55% of consumers learned about new brands through a business’s social accounts...
Can clients and agencies ever really work as “partners”?
This question came out of a really interesting podcast with Tom Lewis - Agency ownership models are everything. It’s primarily about the advertising agency model and...
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PR