We develop and execute PR strategies, which include planning and creating content and developing press materials, e.g. press releases and press packs.
Here at Carnsight Communications, we use different PR techniques depending on the need for your business at that specific time and what will best meet your objectives. There are a number of different approaches we can draw on. Why do we use different strategies? Different challenges require different PR strategies. Mostly, it’s good to use
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In the world of PR, there are two key categories to bear in mind: business-to-business (B2B) and business-to-consumer (B2C). Both types of PR involve promoting a product, service, or company to a target audience, but there are some key differences between the two. At Carnsight, we offer both B2B PR services and B2C PR services.
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Business owners are busy people. I’m sure that’s not exactly news to any of you. The thing is, because of this, the business owners and management teams of the businesses we work with often forget quite how important it is to engage with the publications they actually want to be featured in. We often ask
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In this blog, we want to help you identify the pros and cons of in-house versus outsourced Public Relations. Before we get into the nitty-gritty, let’s cover some basics… Firstly, what do we mean by PR? Having great publicity is predominantly down to how you’re perceived in the media, known as ‘good public relations’. Public
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The PR stunt. An orchestrated creative concept that has formed a debatable reputation for itself over the years. Stunts have also earned the title of ‘guerrilla marketing’ as ideas become more elaborate in a bid to shout louder and compete harder. Used in the right context and at the right time, PR stunts can be
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Let’s be clear – a press release is about something you’re trying to get coverage for, and this may well be a product or service you also want to generate sales for. However, it’s the job of the release to inform and engage, setting everything out in a way that makes it easy (and desirable)
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