Writing is at the heart of everything we do. Using your tone, copy feels authentic – whether we’re ghostwriting opinion pieces, drafting white papers or creating blogs.
Your social media channels should act as an extension of your brand; and tailoring your content for each platform will ensure you make the biggest impact.
Using our in-depth understanding of your business, tone of voice and the audience you’re targeting on each channel, we can advise on or actively manage your social media accounts.
Focussing on Twitter, LinkedIn and Instagram, we ensure critical messages and spokespeople are represented and amplified in the right ways. We create social media content that ensures you’ll always be part of important industry conversations. And we can help to start those conversations, too.
Writing is our bread and butter. Our first step is to really get to know your tone so that copy feels authentic, whether that’s ghost-writing opinion pieces, drafting white papers or creating blogs.
We can work from existing content, or, if it’s better to interview you and produce something bespoke from scratch, we can do that too. Search engine optimised (SEO) copy is a hygiene factor for us.
Producing regular editorial-quality content is a fantastic way to increase quality traffic to your business’s website and engage your target audience. Drawing on our PR expertise we craft fresh and timely blog articles informed by our in-depth knowledge of the fast-paced, ever-changing news cycle.
We start with a content plan which we are comfortable generating ourselves or can equally develop together with you. We are experts in adapting existing editorial – presentations, reports and white papers – to hone informative and timeless evergreen articles that readers will keep coming back for.
A well-written, compelling award entry can be the difference between winning or not. It can also be helpful for someone who hasn’t been close to the campaign to take a lead with crafting the entry, or writing it from scratch. It’s often find it easier to pick up on and bring out the key points through fresh eyes. Good story-telling is at the heart of a great award entry, so make sure yours are engaging and have a clear thread running throughout. We’ve written award-winning entries for business awards, local awards and tech awards, to name a few, and generally work to set fees.
We know how to tell a story and best of all, we know how to help you tell your story. We can help you to showcase your fantastic work, services and products through standout case studies that highlight your business successes using clear and compelling language. It’s also one less thing on your plate.
Your website is the public-facing home of your business and first impressions count. Building on the search engine optimised (SEO) keywords that matter to you, we write compelling, commercially focused web copy that clearly and creatively represents your business, and what you offer potential customers.
Email marketing remains one of the most successful forms of content marketing. We write inspirational and entertaining editorial to deliver strong opens, click-throughs and ROI.
From creating content to curating your most interesting stories, we’ll use your tone and style to make your emails stand out in inboxes, and we’re always happy to help you manage your newsletter campaigns.
Internal and external communication
Sometimes businesses need support with crafting and presenting important information. Whether you need to communicate sensitive messages in the right way or need help simplifying complex messages, we are adept at creating relevant communication. Quickly adopting your businesses’ tone of voice, we can develop communications for an internal audience, or those to reach your customers.