Copywriting & content writing
Writing is at the heart of everything we do. Using your tone, copy feels authentic – whether we’re ghostwriting opinion pieces, drafting white papers or creating blogs.
Writing is our bread and butter. Our first step is to really get to know your tone so that copy feels authentic, whether that’s ghost-writing opinion pieces, drafting white papers or creating blogs.
We can work from existing content, or, if it’s better to interview you and produce something bespoke from scratch, we can do that too. Search engine optimised (SEO) copy is a hygiene factor for us.
Producing regular editorial-quality content is a fantastic way to increase quality traffic to your business’s website and engage your target audience. Drawing on our PR expertise we craft fresh and timely blog articles informed by our in-depth knowledge of the fast-paced, ever-changing news cycle.
We start with a content plan which we are comfortable generating ourselves or can equally develop together with you. We are experts in adapting existing editorial – presentations, reports and white papers – to hone informative and timeless evergreen articles that readers will keep coming back for.
A well-written, compelling award entry can be the difference between winning or not. It can also be helpful for someone who hasn’t been close to the campaign to take a lead with crafting the entry, or writing it from scratch. It’s often find it easier to pick up on and bring out the key points through fresh eyes. Good story-telling is at the heart of a great award entry, so make sure yours are engaging and have a clear thread running throughout. We’ve written award-winning entries for business awards, local awards and tech awards, to name a few, and generally work to set fees.
We know how to tell a story and best of all, we know how to tell your story. We can showcase your fantastic work, services and products through standout case studies that highlight your business successes using clear and compelling language. One less thing on your plate.
Email marketing remains one of the most successful forms of content marketing. We write inspirational and entertaining editorial to deliver strong opens, click-throughs and ROI.
From creating content to curating your most interesting stories, we’ll use your tone and style to make your emails stand out in inboxes, and we’re always happy to help you manage your newsletter campaigns.
Your website is the public-facing home of your business and first impressions count. Building on the search engine optimised (SEO) keywords that matter to you, we write compelling, commercially focused web copy that clearly and creatively represents your business, and what you offer potential customers.