2018 – 2019:
We began by introducing Armadillo to marketing and local press with an impactful message, highlighting the company’s ambitious growth plans.
We got to know the company inside-out and kept in constant contact with the management team, ready to exploit newsworthy events in the company’s development such as new hires, client wins, office changes and award wins. We placed these stories in trade and local publications, including:
Bristol Business News, PerformanceIN, Campaign, The Drum, MarComm News and South West Business Insider.
As well as dramatically upping the agency’s media presence, we drew attention to employees’ individual expertise. We had at least one piece of proactive commentary/opinion by a senior member of the Armadillo team published every month in titles such as:
The Telegraph, Creative Blog, Decision Marketing, Growth Business Insider.
We made sure all published content was shared across Twitter, LinkedIn and Instagram by us and the Armadillo staff, capturing as many people’s attention as possible.
Our twin strategy of promoting agency news and internal expertise had brought numerous successes, including top-tier client wins, internal growth and award wins – along with plenty of anecdotal evidence of new business coming in thanks to Armadillo’s enhanced profile on and offline.
For the second year, we tweaked our approach slightly, favouring expertise over news.
We helped Armadillo to make better us of PR when it came to recruitment. We looked to tell more stories about personal experiences within the company, giving people a flavour of what we found to be a friendly and buzzy organisation.