Encore
125,000 coverage views: Creating a buzz around electric vehicles
The Challenge
Online advertising specialist Encore Digital Media was looking to grow its client base in the automotive industry.
They came to us for a fresh take on an age-old challenge: how do you get the right people talking about your business?
We decided to arm Encore with up-to-the-minute data on one key issue: drivers’ attitudes to electric vehicles. In collaboration with the company’s market researchers, Savanta, we devised a brand new survey that would paint a precise picture of potential customers’ hopes and concerns. We used our findings to engage automotive audiences in the UK and Europe, and showcase Encore as a standout insight brand.
- 26 articles in 3 countries
- 53.4 million readership
- 125,000 coverage views
The Solution
PR was integral to the entire marketing strategy.
- We crafted questions that generated newsworthy research
- We identified compelling story hooks within the findings
- We wrote an eye-catching press release highlighting the key discoveries
- We pushed for social media like and encouraged people to share
- We boosted coverage using content syndication
We began by focusing on motoring and green-energy media outlets, where we knew our fresh high-value content would really make its mark. Once the press release had been picked up by these target titles, we encouraged other outlets to syndicate the content too, consolidating Encore’s reputation as a trusted and knowledgeable brand.
The results
The campaign quickly bore fruit. Within three weeks of pitching our press release, we had reached a readership of 53.4 million.
They came to us for a fresh take on an age-old challenge: how do you get the right people talking about your business?
We decided to arm Encore with up-to-the-minute data on one key issue: drivers’ attitudes to electric vehicles. In collaboration with the company’s market researchers, Savanta, we devised a brand new survey that would paint a precise picture of potential customers’ hopes and concerns. We used our findings to engage automotive audiences in the UK and Europe, and showcase Encore as a standout insight brand.
The story was covered by Business Telegraph, Yahoo News, motor1.com, Automotive IT, electrive.com, CleanTechnica, CarsRadars and more.
- 125,000 coverage views
- Coverage in the UK, France and Ukraine
- An average domain authority of 50
- 26 pieces of coverage
- 454 social media shares
