332,000 coverage views : creating national traction for a STEM competition
332,000 Coverage Views
168,000 TV Views
19 Different Titles
Jess and Leigh-Ann’s passion for our Healthy Young Minds project was contagious – so much so they got coverage by the BBC and Bristol TV in no time. They’ve supported us the whole way through and have always been the first to suggest ways we could maximise the impact of the work we’re doing.
In a nutshell
Create Health, the Bristol-based creative healthcare agency, was on a mission to brighten up isolation and inspire children across the nation through a digital STEM competition: Healthy Young Minds. The competition had run the previous year in partnership with a local school in Bristol, but Create needed to take it online through lockdown and promote it as a helpful, fun resource for parents and teachers home educating their children through the coronavirus lockdown.
We were briefed to raise awareness and encourage children to download entry forms. With schools being shut across the country during lockdown we had the opportunity to appeal to parents and teachers who were in need of extra home-schooling material. The STEM angle of the competition was also an important factor.
What we did
We devised a PR campaign with a wide as well as relevant scope.
- We crafted and pitched a compelling press release across a wide range of relevant publications.
- Titles included a range of local and national consumer, children’s and education media and we tailored our pitch accordingly.
- We allowed children’s competition entries from the previous year’s entrants (and this year’s, when entries started coming in) to take centre stage.
- We ensured coverage was being shared frequently across a variety of social media accounts and channels.
- We reached out to the BBC and Bristol TV to secure Create Health a TV interview that would also be shared online across a range of social channels.
The campaign was a great success with the Health Young Minds competition being featured in 19 different publications.
- There was a total of 332,000 views of Healthy Young Minds coverage.
- Almost 1,000 entry downloads.
- Coverage that was shared almost 500 times across social channels.
- 168,000 TV interview views.
- We secured coverage in a range of press such as BBC West, Bristol TV, Live, Visit Bristol, Bath & Wiltshire Parent; Entirely South West.