We started with our Three Lens Messaging Session to get under the skin of Fiora at pace, understanding what it offered global clients that was unique and compelling. We then implemented a PR strategy to raise its profile in key publications, as well as taking the reins on its social media channels, which had been dormant for a while.
Alongside showcasing powerful work, we focused on promoting the experts leading Fiora’s team. This involved generating coverage featuring their strong, pithy opinions and furthering the brand’s credibility.
Running alongside PR, Carnsight provided consistent social media support, creating social content on Instagram and LinkedIn aimed at generating engagement and communicating work and its new proposition.
- Expert opinion secured in strong industry media
- News pushes with good pick up across the board
- Helping to raise expert profiles across business and marketing media
- Consistently good social media results – providing regular, consistent, engagement social media
- Helping to launch two new offerings