Firstly, we advised on timing – January, the month of new beginnings, was the time to launch this kind of publication. We created a compelling press release through which we secured coverage in a range of local and business publications. We tied the launch of Katie’s ‘self-help’ style book to the themes common following the celebration of New Year and amplified the ‘new year, new you’ message. We secured a wide range of coverage from Sage Advice and Brands Journal to South East Business.
We also created shorter, repurposed snippets of content based on Katie’s book and secured her features as an author which raised the profile of the book itself. We secured a ‘sneak peek’ of the book’s content in Business Age.
We were also able to place comments in features in wider pieces based on the themes present in Katie’s book. For example, in a piece for Sage Advice, Katie offered her thoughts on the future of work as we kicked off 2022.
We sent out Advanced Reader Copies of the book to online reviewers and were able to use these reviews to support our SEO efforts and create buzz around the book. Book reviews were featured in a variety of publications including Into View Magazine and Working Dads.