Limewedge

Launching a brand
new company with a
twist (of lime)

The Challenge

Limewedge is a good-news business story that appeared out of the lockdown gloom.

Having left a job in finance just weeks before Covid-19 struck, Chris Mead decided to hit the bottle.

But not in that way…

An ex-bartender with a passion for craft cocktails, Chris had always loved introducing friends and family to taste sensations in a glass. Lockdown was the catalyst for a business idea he had dreamed up long ago: sending customers everything they need to mix delicious affordable cocktails in the comfort of their own home.

Chris was working to an ambitious timeframe. He asked us to put together a PR strategy that would help launch Limewedge into the drinks subscription sector within three-four weeks.

Client

Key wins

88,000 coverage views
Magazine circulation of 443,000
National coverage from a standing start

The Solution

We quickly familiarised ourselves with Limewedge, developing a targeted campaign that was designed to showcase the brand and get people talking about a fun and timely product and, importantly, encourage them to click ‘buy’:

We devised a local and national press strategy, prioritising who to send all-important samples to
We crafted a press release announcing Limewedge’s launch and highlighting its uniqueness
We pitched to a range of off and online publications, specialist and general
We focused on Chris’s personal story as a hook: from cocktail aficionado to lockdown entrepreneur
Newsjacking where we could, we were continually responsive to the changing news agenda as lockdown developed

“ The team at Carnsight has been brilliant. They gave my business launch a real presence. From the start they were really clear about what they needed from me, and I knew I was in good hands. We achieved so much more than I thought possible. Definitely a 5-star service. ”

Chris Mead

Owner of Limewedge

The Results

Our campaign helped generate a near instant buzz around Limewedge, and encouraged a successful launch and demand for Chris’s products. We secured:

14 pieces of coverage
88,000 coverage views
Nine website links from coverage
10,200 YouTube views
Offline circulation of 443,000
National and international press included The Telegraph, The Mirror, Olive, Regalier, Business Leader, Business In The News
Local press included Bristol TV, Bristol 24/7 and Bristol Bites