Launching a brand
new company with a
twist (of lime)

The Challenge

Limewedge is a good-news business story that appeared out of the lockdown gloom.

Having left a job in finance just weeks before Covid-19 struck, Chris Mead decided to hit the bottle.

But not in that way…

An ex-bartender with a passion for craft cocktails, Chris had always loved introducing friends and family to taste sensations in a glass. Lockdown was the catalyst for a business idea he had dreamed up long ago: sending customers everything they need to mix delicious affordable cocktails in the comfort of their own home.

Chris was working to an ambitious timeframe. He asked us to put together a PR strategy that would help launch Limewedge into the drinks subscription sector within three-four weeks.

Key wins
  • 88,000 coverage views
  • Magazine circulation of 443,000
  • National coverage from a standing start

The Solution

We quickly familiarised ourselves with Limewedge, developing a targeted campaign that was designed to showcase the brand and get people talking about a fun and timely product and, importantly, encourage them to click ‘buy’:

  • We devised a local and national press strategy, prioritising who to send all-important samples to
  • We crafted a press release announcing Limewedge’s launch and highlighting its uniqueness
  • We pitched to a range of off and online publications, specialist and general
  • We focused on Chris’s personal story as a hook: from cocktail aficionado to lockdown entrepreneur
  • Newsjacking where we could, we were continually responsive to the changing news agenda as lockdown developed
“ The team at Carnsight has been brilliant. They gave my business launch a real presence. From the start they were really clear about what they needed from me, and I knew I was in good hands. We achieved so much more than I thought possible. Definitely a 5-star service. ”
Chris Mead
Owner of Limewedge

The Results

Our campaign helped generate a near instant buzz around Limewedge, and encouraged a successful launch and demand for Chris’s products. We secured:

  • 14 pieces of coverage
  • 88,000 coverage views
  • Nine website links from coverage
  • 10,200 YouTube views
  • Offline circulation of 443,000
  • National and international press included The Telegraph, The Mirror, Olive, Regalier, Business Leader, Business In The News
  • Local press included Bristol TV, Bristol 24/7 and Bristol Bites

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