BCRM

Relaunching Bristol’s longest-serving fertility clinic, for its 10-year anniversary.

The Challenge

The Bristol Centre For Reproductive Medicine, the city’s very first fertility clinic, hoped to raise its profile in an increasingly competitive market.

The BCRM had received some slightly negative press – a piece of misleading reporting about its transition from a public to private fertility centre – and was keen to highlight the life-changing treatment it offers to men and women who are struggling with infertility.

During our first meeting we learned that it was ten years since BCRM moved into their current building, which struck us as an excellent reason to throw a party. We suggested the centre invite patients past and present to a tenth anniversary, which would be a useful springboard for communication and press engagement.

Client

Key wins

TV audience of 375,000 viewers
25,000 coverage views
Over 60 families attended the event

The Challenge

The Bristol Centre For Reproductive Medicine, the city’s very first fertility clinic, hoped to raise its profile in an increasingly competitive market. The BCRM had received some slightly negative press – a piece of misleading reporting about its transition from a public to private fertility centre – and was keen to highlight the life-changing treatment it offers to men and women who are struggling with infertility. During our first meeting we learned that it was ten years since BCRM moved into their current building, which struck us as an excellent reason to throw a party. We suggested the centre invite patients past and present to a tenth anniversary, which would be a useful springboard for communication and press engagement.

The Solution

We worked closely with the BCRM’s internal team to design an event that would attract media attention, and allow us to tell some of the clinic’s many uplifting stories.

We helped design the overall party theme, organised logistics for the day and drew up the invitation list. We made sure our VIP guests – the children – took centre stage.
We made press packs and invited local journalists and broadcasters
The BCRM invited past patients to share their memories and experiences, and we shared these ourselves across Twitter, Instagram, Facebook and LinkedIn to increase the conversation
We recommended photographers and videographers who we knew would record the day beautifully. These press-ready images could be provided to any outlet unable to capture their own on the day.

“ Carnsight quickly grasped the challenges and opportunities we were facing. They curated a brilliant event to celebrate our 10-year anniversary, and generated some great TV and newspaper coverage for us. They also introduced us to valuable photography and videography partners. We enjoyed working with Carnsight and wouldn’t hesitate to recommend them. ”

Dr Amanda Jefferys

Consultant Gynaecologist and Fertility Specialist, BCRM

The Results

The celebration was an overwhelming success – over 60 families attended, and BBS Points West decided to feature the event on the evening news. We achieved:

Over 25,000 views of the coverage
A TV audience of 375,000
We made sure plenty of stories and testimonials from families who have received treatment in the previous ten years were shared on social media
Families from the past 10 years sharing a range of memories on social media thus capturing a much wider audience with real life stories and testimonials
We secured coverage in a range of press such as the Bristol Post, the Gloucester Gazette, Made in Bristol, Bath & Wiltshire Parents; Entirely South West