We worked closely with Monique to create a media list, drawing upon our library of contacts and her aspirations. This gave us a range of outlets; parenting, lifestyle, female and gift publications to aim for, both local and national.
We created a compelling press release, drawing upon the Dou-Doods’ popularity, their unique qualities and obvious Christmas appeal. Releases were tailored for each contact.
We highlighted potential awards the Dou-Doods were suitable for, which would boost media presence.
We worked reactively as well as proactively, looking out for any journalists and bloggers who were requesting Christmas gifts to review.
All published coverage was shared across Twitter, LinkedIn and Instagram by us and Monique to amplify the message.