Tag: PR Advice

Someone selling over internet

When PR is all about driving sales – and how to do it properly

You'll often hear me saying there's more to PR than sales - and there is - much, much more. But sometimes, our job is all about the selling - be it getting more bums on...

Mastering Year-End PR Reviews

As the year comes to a close, it's not just the holiday season that demands attention; it's also the perfect time to reflect on and evaluate your PR activities for...
Post it notes

Never heard of it! Why it’s important to be open to new publications in PR

“We just want to be in the Economist”. This was a response from a potential client when I asked about target media. They were new to PR, hadn’t ever really raised...
Phone in PR

Why you need to pick up the phone in PR 

Maybe it’s generational, or perhaps it’s just a mix of personality and communication style. Either way, I can’t deny a professional pitfall of mine is working up...
christmas in july

Why Christmas really is in July for PRs

It's a midsummer's day in July day, and the last thing on your mind is Christmas. The sun is shining, and you're probably more concerned with hitting send on that...

Managing Work Stress in Public Relations 

 Working in PR can be highly demanding with PR pros wearing a lot of different hats, and so managing work stress is an important aspect of the job. From being...

Building confidence on social media as a small business owner 

Social media has revolutionised the way we conduct business, and a strong social media presence is now a must-have for entrepreneurs. Whether you run an Etsy store, a...

Why Consistency is Key in PR

Consistency is key.  We know this and apply it to so many aspects of our lives. Consistency is how we improve and develop. It's how we achieve success and demonstrate...
too many big words header of an old fashioned ink pen resting on a page of written words

The danger of using too many big words

In an ideal world, your carefully crafted message would reach your desired audience perfect conditions: a quiet room, undivided attention, and a receptive mindset....