Four Lens Messaging Session
Our Process
The messages you or your company gives out are crucial. Would you know how to describe your company and your services in a line? Would all your senior team give out the same message? Is that the same message you communicate across everything you do, from internal emails to social media?
Our Four Lens Messaging session is a chance for us to really get to know you and your brand inside and out, in one focused session, and to establish messages that are authentic to you and your company, ensuring you stand out from the competition. A framework developed by a strategic planner, we use Four Lenses – Inside Out; Outside In, Hindsight and Foresight.
We usually hold one when we first start working with a client, or when there’s something new to communicate – such as a rebrand, shift in proposition or new product. It helps to ensure everyone is on track and communicating the right thing.
We also offer a Mini Messaging Session for shorter-term projects. This is a cut down version which allows us to focus on particular areas, without covering all Four Lenses in depth.