Strengthening a family business through social media
The Challenge
With more than 30 years’ experience, Wyatt Fencing is a trusted name across domestic and commercial fencing, gates and timber products. Post‑Covid, the team were ready to push the business forward and make better use of their online presence to support growth.
Before we worked together, Wyatt Fencing had inactive Facebook and LinkedIn pages, which had only been used sporadically in the past.
They wanted to:
Re‑establish their social media presence
Build stronger local awareness and trust
Drive more domestic fencing enquiries and footfall to the sales yard
Better showcase their growing commercial work
Link social media more effectively with their website and ecommerce offering
Client
Key wins
63,986 LinkedIn impressions this year alone (+125%)
142,011 Facebook page views
+6,689% Facebook impressions
The Solution
We developed a clear, platform‑specific social media strategy aligned with Wyatt Fencing’s business goals.
Facebook
Focused on building local connections and strengthening Wyatt’s position as an active, trusted member of the community
Highlighted domestic fencing projects, customer stories and the on‑site sales yard
Positioned Wyatt Fencing as knowledgeable, approachable and reliable
LinkedIn
Used to showcase commercial projects and larger‑scale installs
Tagged partners, contractors and suppliers to expand reach and grow industry visibility
Reinforced Wyatt’s credentials and experience within the commercial sector
As the relationship developed, we:
Helped manage a full website rebuild
Supported the integration of Wyatt’s ecommerce offering into the new site
Aligned social media activity with sales yard promotions and online product listings
Wrote the award-winning 2022 Association of Fencing Industries (AFI) Awards submission, which secured ‘Temporary and Hoarding Fencing Contractor of the Year’ for Wyatt Fencing
Paid Social & Advertising
We also supported Wyatt Fencing with Facebook advertising, focusing on:
Promoting specific products available at the sales yard
Increasing local reach and brand awareness
We wrote and managed the ads, with the Wyatt team selecting which products they wanted to highlight each month, ensuring campaigns stayed relevant and commercially focused.
The Results
Consistent month‑on‑month growth in reach and followers
Increasing engagement rates across platforms
Stronger brand awareness within the local area
Clearer distinction between domestic and commercial messaging
Social media fully aligned with website and ecommerce activity
Industry recognition achieved, including a 2022 AFI Award win for ‘Temporary and Hoarding Fencing Contractor of the Year’
This year alone:
+125% LinkedIn impressions
+6,689% Facebook impressions
“ We’re incredibly proud to work with Carnsight. Wyatt Fencing wouldn’t be what is it without the team…I’m so glad we met and are on this journey together. ”
