Sulis Hospital

A unique health proposition: breaking new ground with Sulis Hospital

The Challenge

An independent hospital owned by the NHS, Sulis represents a new and exciting way of thinking in healthcare.

Carnsight has been tasked with promoting key events and specialisms at Sulis, including milestones and surgical advances.

In raising the profile of Sulis Hospital, its unique proposition also means it’s crucial that communication is well-researched and carefully considered.

Client

Key wins

53 pieces of coverage
76 engagements
1.85M estimated coverage views

The Solution

Raising the local and national profile.

Working closely with Sulis’ Head of Brand and Marketing, we’ve raised the hospital’s profile locally and nationally, engaging a wide audience, from employees to prospective patients to the community.

Our approach has been built around communicating not just what Sulis Hospital offers, but how and why, as well as its positive impact for patients, for staff and for the NHS, including:

Reducing waiting times
Fostering innovation
Generating value for the local health economy

Sulis’ relationship with the NHS was identified as a critical function of its business message, leading Carnsight to curate a well-rounded release showcasing the unique partnership between RUH Bath and Sulis and promoting the first anniversary.

On a services front, looking to boost Sulis’ image as a provider of excellence, Carnsight prioritised tapping into a range of expert and specialist procedures, crafting a release to promote Sulis as one of the pioneers in offering same-day arthroplasty and Regeneten biological surgeries. This gained national coverage for the organisation’s name and capabilities, featuring in outlets like The Independent.

“ An excellent communications agency with a fabulous approach to PR and communications. Jess and Georgia are both professional and creative – a great team to work with producing excellent results. Thoroughly enjoy working with them. Would highly recommend. ”

Jo Eke

Head of Brand & Marketing, Sulis Hospital

The results

Promoting the unique partnership.

We successfully promoted Sulis’ relationship with the NHS, showcasing the powerful work they do and the benefits they bring to the community.

One example of this was their same-day hip and knee replacement surgery, which was covered in UK Daily News, Bath Echo, The Business Exchange and more.

Key points