Springmead School
Amplifying a thriving independent school’s visibility across the South West
The Challenge
Reaching the right audience at the right time
Springmead School and Nursery, an independent school in Frome, has long been recognised locally for its nurturing ethos and exceptional creative, academic and pastoral results. But these successes weren’t being reflected in its public profile.
With an expanding programme of standout achievements – from national art awards to innovative teaching approaches and community-facing events – the school wanted to raise awareness among parents, prospective families and the wider local community. Springmead approached us for a short, high‑impact burst of PR activity to spotlight the breadth of pupil accomplishments and shine a light on the school’s distinctive, child‑centred philosophy.
Our challenge was to secure meaningful coverage across key regional and education titles, demonstrate Springmead’s strengths authentically, and help the school’s stories reach a far wider audience.
- 33 pieces of coverage across online, print, and social
- 193,000 estimated views
- 13.2M combined audience reach
- 99 social engagements
The Solution
Telling a year-in-the-life story of exceptional teaching and pupil achievement
We took a newsroom-style approach, identifying Springmead’s strongest, most timely stories and developing a rolling release schedule to bring them to life. Our strategy focused on showcasing the school’s child-led learning ethos, creative curriculum and significant pupil recognition on a regional and national scale.
Our work included:
- Crafting multiple tailored press releases spanning education, community news, arts, sports and human-interest angles
- Building journalist-ready narratives around standout events, including the annual Science Fair, ISA art awards, biathlon achievements and the school’s innovative nativity film
- Pitching to regional, parenting, lifestyle and education media across Somerset, Wiltshire, Bath and Bristol
- Amplifying content tied to community engagement, including Springmead’s free toddler art class and the unveiling of its new art block
By positioning Springmead’s stories as both locally relevant and uniquely compelling, we generated consistent press interest throughout the burst.
The Results
A surge in visibility across the region and beyond
Our campaign delivered a wave of high-quality coverage across online, print and social channels — helping Springmead reach new families, strengthen its reputation and celebrate its pupil community.
We secured:
- 33 pieces of coverage across local, regional, education and lifestyle media
- Print features in Bath & Wiltshire Parent and the Frome Times
- An in‑depth leadership profile in The Successful Founder
- Coverage for the school’s key stories, including the Science Fair, award-winning art programme, biathlon achievements and creative nativity film
- Backlinks (DA 45 avg.) driving organic visibility and SEO benefit
- A combined audience reach of 13.2 million
The targeted PR burst successfully spotlighted Springmead as an outstanding independent school with a forward-thinking approach.
