Molendotech

Relaunching an environmental testing disruptor

The Challenge

Molendotech approached us to raise awareness for the relaunch of its water quality testing game-changer ahead of bathing season.

Molendotech is a spin-out from the University of Plymouth, developing rapid, science-led solutions for environmental testing. Its flagship product, Bacterisk, enables water quality testing in just 15 minutes – a significant step forward from the standard 24–48-hour timeframe.

With limited external visibility at that point, we were brought in to generate national, regional, and industry awareness in a short timeframe, positioning Molendotech as a crucial player in the water safety space.

Our messaging had to remain neutral and science-first – Molendotech isn’t an activist brand, but a solutions provider – and we needed to engage carefully in a space dominated by ongoing political, regulatory, and environmental tensions.

Client

Key wins

41 pieces of coverage
1.23 million estimated views
Online readership of 1.17 billion

The Solution

Translating technical science into real-world relevance

We started by digging into Molendotech’s story: the scientific credibility behind the product, the academic roots, and the broader application of their technology. From there, we shaped messaging that spoke to regulators, industry stakeholders, and the general public alike.

We developed a targeted press release to coincide with the relaunch of Bacterisk, positioning the product as an innovative solution with urgent relevance as water quality continued to dominate headlines.

Key highlights included:

Collaborating with University of Plymouth’s internal team, with a BBC spotlight TV feature
Generating widespread regional and industry coverage in outlets like Insider Media, Envirotec, South West Tech Daily, and UKTN
Pitching Molendotech’s leadership – including CEO Rui Andres and CSO Professor Simon Jackson – as informed, balanced spokespeople for comment opportunities
Carefully navigating media discussions around pollution, testing standards, and water safety while positioning Molendotech as a neutral, science-first innovator
Securing a guest feature for Molendotech on the South West Tech Daily podcast to reach a specialist regional tech audience
Placing a long-form profile interview with Rui Andres in Business Age, giving a platform to the CEO to explain the technology, purpose, and future vision of the company in his own words – amplified the personal and mission-driven narrative behind Molendotech and built further trust with external audiences

This approach generated consistent momentum and helped establish Molendotech’s visibility across key sectors in just three months.

“ Working with Carnsight was a great experience. They really understood what we were trying to achieve and helped us raise the profile of Bacterisk with targeted media coverage. The team was proactive, easy to work with, and felt like a real partner throughout. ”

Rui Andres

CEO, Molendotech

The results

A short but powerful PR burst

This short but focused campaign delivered wide-reaching awareness during a key seasonal window for water quality. The campaign has laid the foundation for ongoing visibility as Bacterisk gains traction with regulators and commercial trials expand.

We hit key target publications across:

Business (Insider Media, Business Biscuit)
Tech and Innovation (TechRound, UKTN, South West Tech Daily)
Environment (Envirotec, Engineering & Technology Magazine)
Local (North Devon Journal, Plymouth Chronicle)

With print, podcast and broadcast features, and over a million estimated impressions, the campaign created lasting impact in a short space of time.

Key points

Featured on BBC Spotlight
Guest podcast slot on South West Tech Daily and profile in Business Age
Positioning Molendotech as a trusted voice in the water quality conversation ahead of the UK bathing season