Fiora

Helping agency Fiora achieve beautiful growth through PR

The Challenge

To help establish Fiora as an expert voice in key sectors – helping to attract and retain global clients

Following a rebrand and repositioning as an agency spearheading “Beautiful Growth”, Fiora had big ambitions. Carnsight was briefed to launch and run the agency’s PR to support its push to work for more global brands. We were tasked to:

Support growth goals and new business objectives
Reinforce the new Beautiful Growth proposition
Create powerful content to promote on social channels
Establish Fiora as an integrated agency producing powerful work and consistent growth for clients
Profile the experts leading the team featuring their strong, pithy opinions
Reach new audiences and encourage consideration, whilst reassuring existing and prompting lapsed clients to take a fresh look at Fiora

Client

Key wins

85 pieces of coverage
182k estimated coverage Views

The Solution

Raising profile and social media.

We started with our Three Lens Messaging Session to get under the skin of Fiora at pace, understanding what it offered global clients that was unique and compelling. We then implemented a PR strategy to raise its profile in key publications, as well as taking the reins on its social media channels, which had been dormant for a while.

Alongside showcasing powerful work, we focused on promoting the experts leading Fiora’s team. This involved generating coverage featuring their strong, pithy opinions and furthering the brand’s credibility.

Running alongside PR, Carnsight provided consistent social media support, creating social content on Instagram and LinkedIn aimed at generating engagement and communicating work and its new proposition.

Expert opinion secured in strong industry media
News pushes with good pick up across the board
Helping to raise expert profiles across business and marketing media
Consistently good social media results – providing regular, consistent, engagement social media
Helping to launch two new offerings

“ Finding Carnsight, while looking for a PR agency that would help promote our business, was a dream come true. Jess and team have not only been collaborative and proactive from day one, but they are a delight to work with too, which is a bonus. They never skip a heart-beat because so dedicated, vested and professional. I would highly recommend Carnsight to anybody who’s looking for PR specialists who care! ”

Sabrina Domanico

Partnerships Director, Fiora

The results

We furthered the brand’s credibility and maximised Fiora’s social media.

Re-igniting their social media was key to maximising Fiora’s profile, using both Instagram and LinkedIn to reach new audiences. We also secured great PR coverage in a range of respected titles such as The Grocer, The Drum, Campaign, Performance Marketing World and Drapers.

Key points