Hummingbird Events

Taking social media off the to-do list and into the spotlight

The Challenge

While the business had a strong reputation offline, founder-led social media had become a “cloud” over Thérèsa’s head.

Hummingbird Events, led by the passionate and experienced Thérèsa Jordan, is a bespoke wedding and events planning agency based in Bristol.

As the agency entered its “grown-up era”, she wanted to establish a confident, credible and consistent digital presence that matched the quality of her work, while freeing up her own time to focus on what she does best – planning unforgettable events.

Carnsight was brought in to deliver a full-service social media partnership: strategic, creative and hands-on, with a deeply personal touch.

The brief was to grow visibility and engagement across Instagram, Facebook and LinkedIn, while staying true to the unique personality and values of Hummingbird. We also supported with a monthly newsletter, and through the course of the year, provided additional bonus PR exposure, including a feature in Glamour Magazine.

Client

Key wins

885 organic new Instagram followers (+ 40% YoY)
97.9k organic Instagram impressions (+1,883% increase YoY)
59.2k organic Instagram reach (+1,762% YoY)
12k organic LinkedIn impressions
200+ new LinkedIn followers

The Solution

A strategic partnership from day one

We kicked off with a deep immersion session, including account audits, SWOT and situational analysis, competitor benchmarking and an SEO-optimised profile refresh. This set a solid foundation and tone for the work ahead.

From there, we delivered a full-service content and community management package including:

Strategy, planning and monthly ideation
Content capture, creation and storytelling
Platform management (Instagram, Facebook, LinkedIn)
Community engagement and follower growth
Monthly linked in newsletters and analytics reviews

We established a regular content rhythm and collaborated closely with Thérèsa to maintain authenticity, ensuring her voice, values and the Hummingbird “spirit” remained at the heart of every post. This included highlighting testimonials, sharing behind-the-scenes content, building out Story Highlights, and tailoring messages for different audiences across platforms.

The Results

Improved follower growth and engagement across both platforms. Regular, relevant and brand-aligned updates tailored to each channel. Monthly newsletters delivered with consistent open and click rates. Strong anecdotal feedback from clients, peers and prospects.

Instagram (April 2024 – April 2025)
🌟 885 organic new followers (+40% YoY)
🌟 97.9k organic impressions (+1,883% YoY)
🌟 59.2k organic reach (+1,762% YoY)
🌟 5,000+ organic engagements

Facebook (cross-posting)
🌟 1.2k organic content interactions (+65.5% YoY)
🌟 2.4k organic page visits (+20% YoY)
🌟 35k+ organic views (new metric – no YoY data to compare growth)

LinkedIn
🌟 200+ organic new followers
🌟 12,000+ organic impressions
🌟 100 newsletter subscribers
🌟 Posting +330% more than competitors
🌟 Engagement rate – +92.8% higher than competitors

Bonus PR Taster: expert commentary secured in Glamour magazine and trade media – bonus visibility at no additional cost

See the proof @HummingbirdEventsBristol | Instagram See the proof @Hummingbird Events | LinkedIn

“ I was apprehensive at first, handing control over to someone else is not something I’m able to do lightly but Jess made me feel so confident and so reassured that my brand identity would be safe that I was instantly at ease and as they say the rest is history. In the last year the team has taken my online presence from strength to strength! They’ve somehow managed to keep the Hummingbird Spirit in every post, they completely understand the company’s ethos and how we want to be represented. They never do anything without sign-off and take all of my opinions on board. They’ve also gone above and beyond for us and presented opportunities to push and raise our profile!It’s the best decision I ever made hiring the amazing Carnsight Communications and our relationship is one that I hope lasts for years to come. ”