Pockets

Launching a heritage fashion brand from the Midlands in the South West

The Challenge

2025 marked a major milestone for Pockets: the opening of its fifth store – and first in the South – in Bath, alongside a bold expansion into womenswear.

A premium independent fashion retailer with a 30-year heritage, Pockets has four established boutiques across the Midlands and is known for its curated edit of luxury international brands and exceptional in-store service.

We were appointed to manage press, photography, influencer and launch activity around the opening of Pockets Townhouse, a Grade I listed Georgian store nestled between Bath’s iconic Circus and Royal Crescent. We also supported the launch of womenswear at Pockets’ flagship boutique in Shrewsbury.

Client

Key wins

80 pieces of press and social media coverage
1.68M estimated coverage views
2.06k engagements
146M estimated combined audience

The Solution

Launching Bath’s newest fashion destination

We crafted a comprehensive PR and visibility campaign to introduce Pockets Townhouse as both a new opening and a statement of confidence for independent retail.

Our work spanned:

Strategic messaging and press material development, including a flagship embargoed press release and reactive commentary
Curated media outreach targeting multiple sectors – local, regional, fashion and lifestyle, retail trade, business, and national
A professional photography brief and shoot with Jen Allan to showcase the building’s Georgian architecture and the in-store experience
Media and influencer launch event management at the Bath boutique
Social media and influencer collaboration support with key local names and lifestyle creators

Through this multi-channel approach, we positioned Pockets as a heritage retailer with modern sensibility, celebrating craftsmanship, personal service, and the timeless appeal of bricks-and-mortar retail.

“ I worked with Carnsight Communications for the launch of our new Pockets Townhouse store in Bath, and they were brilliant from start to finish. The team quickly understood our brand, tone and audience, and created coverage that perfectly reflected who we are. They’re professional, creative and a real pleasure to work with — I’d highly recommend them to any business looking for thoughtful and effective PR support. ”

Paul Platt

Founder and CEO, Pockets Menswear

The results

Pockets Townhouse made an impact well beyond Bath

We secured:

Consistent, high-quality editorial coverage across local, trade, and national titles, with features including:
- Digital features including Somerset Live, Bristol Post, MSN, Retail Week, the Shropshire Star, Bristol World, Insider Media and Fashion Network
- Print features including The Sunday Times, the Bath Chronicle, the Western Daily Press, Bath Life, Bath Magazine and Drapers
Social amplification from regional press and influencer partners, generating over 200k views and over 2k engagements and extending reach to new audiences
Strong organic pickup across local press and fashion trade titles, including multiple follow-up stories and editorial invitations
Launch event attendance from local press, influencers and community partners, helping to cement Pockets’ position as a key player in Bath’s independent retail scene
Introductions to local partners including The Francis Hotel, Bath Hat Company, and Royal Crescent Hotel, supporting on-brand collaborations

The campaign delivered tangible visibility and long-tail PR value, ensuring the Bath opening became not simply another store launch, but the start of Pockets’ new chapter in the South.

Key points

80 pieces of press and social media coverage
1.68M estimated coverage views
2.06k engagements
Local influencer features including @BathMums, @ShopLocalBath and @PrettyLittleBath
Collaborations with @TheBathHatCompany, @TheRoyalCrescent_hotel and @FrancisHotelBath
Curated commissioned content by @TheGoldLipstick and @CallMeForrest