MetSpace

Elevating the profile of London’s managed office trailblazers

The Challenge

Reclaiming recognition as a heritage leader in a competitive market

MetSpace was founded by the team that repackaged managed offices for the UK market in 1999. Today, it operates a growing portfolio of self-contained, thoughtfully designed workspaces across Central London.

But the market it helped pioneer has changed. The flexible workspace sector has grown rapidly and become increasingly crowded. While demand for high-quality managed space continues to rise, the category itself is often misunderstood or conflated with co-working. MetSpace wanted to:

Stand out in a noisy market and re-establish its founders as pioneers of the sector and trusted industry voices
Educate landlords and occupiers on the managed office model and its “in-between” position
Build brand awareness and credibility with landlords, brokers and growing businesses
Demonstrate commercial strength and long-term growth

We were appointed on a monthly PR retainer to elevate MetSpace’s profile, build visibility across property, business and trade media, and position the brand as the leading authority in managed office space that it is.

Client

Key wins

81 pieces of coverage across online, print, broadcast and social
477K estimated coverage views
5.28M combined audience reach
84.9K social followers reached

The Solution

Positioning MetSpace as the authority in managed offices

We developed and delivered a strategic PR and communications programme designed to position MetSpace as a specialist operator, thought leader and pioneer in the managed office sector. Our approach included:

Development of core messaging around MetSpace’s heritage, market insight and managed-only focus
Owning the heritage origin story and educating the market on the category
Proactive media engagement and news generation around new appointments, portfolio growth and partnerships
Thought leadership on workplace trends, occupier behaviour, sustainability and landlord strategy
Founder profiling across podcasts, interviews and expert commentary
Reactive commentary on market news, budgets, regulation and sector trends
Broadcast, digital, print and social media placement

We focused on reaching MetSpace’s key audiences and positioning the brand around its core strengths. This included the leadership team’s decades of proven experience across multiple market cycles, MetSpace’s managed-only model refined over 30 years, and its thoughtfully designed, practical, durable workspaces.

“ The Carnsight team have been a pleasure to work with and made sure to truly understand our business. The process has been thoroughly enjoyable and would highly recommend. ”

Ashley Diamond

COO

The Results

Earning a place as a leading voice in the commercial property sector

The campaign has delivered consistent, high-quality coverage across property, business and trade media, building MetSpace’s profile as one of London’s most credible and respected managed office operators.

We have secured:

Editorial coverage across major property and commercial titles, including: Property Week, Estates Gazette, CoStar, BDaily, AllWork, and London World
Podcast and video appearances, including: Brave Ideas Podcast, AllWork’s Future of Work series, The Commercial Property Podcast
Thought leadership features and regular expert commentary on market trends, sustainability, occupier demand, regulation and investment
Backlinked coverage strengthening MetSpace’s SEO performance and online authority
Consistent visibility across landlord, broker, occupier and investor audiences

The campaign has positioned MetSpace not simply as another workspace operator, but as pioneers of the UK managed office model and a trusted voice on the future of the workplace. It has demonstrated its capabilities as a commercially proven partner for landlords and a long-term platform for growing businesses.