The Treatment Rooms London

Becoming synonymous with safe and ethical hair transplant practices

The Challenge

As a surgeon-led and patient focused hair transplant clinic, it was important for The Treatment Rooms London to be recognised as trustworthy.

With the media reporting a number of stories surrounding unethical and dangerous practices in the industry, particularly abroad, The Treatment Rooms London needed to be recognised for its credibility.

As GMC qualified doctors, both Dr Roshan Vara and Dr Dilan Fernando wanted to use their expertise to establish a media platform, educating the public regarding issues related to hair loss and ethical hair transplantation practices.

Passionate about patient wellbeing and mental health, their holistic, patient-centred care focuses on the psychological impact of hair loss, and its impact on confidence, self-esteem and identity.

Client

Key wins

206 pieces of coverage including an appearance on ITV’s This Morning
11.3 million estimated views
71 backlinks
Average domain authority of 53

The Solution

Establishing the team as media friendly, well connected experts

Through a sustained PR approach, our ongoing work with The Treatment Rooms London meant consistent media outreach, influencer collaborations and thought leadership:

Focusing on key aspects of hair transplant practices, we offered commentary and an expert perspective.
We worked both reactively and proactively while securing opportunities to educate on hair loss. We explored all angles related to health and wellness, broadening our publication opportunities with commentary on eyebrow hair loss and menopausal hair loss.
We secured several influencer collaborations, with the combination of audiences increasing brand exposure.
We highlighted several case studies, demonstrating real-patient experiences of The Treatment Rooms London, improving brand credibility.
We built a profile for employees, particularly Dr Puroshini Pather as one of the youngest female hair transplant surgeons in the UK.

We built a long-term positive reputation, creating media trust in The Treatment Rooms London.

“ We have been working with Jess and Leigh-Ann on our comms and PR for the last 18 months and they have been amazing! We have been featured in some leading outlets. The team have been super responsive and have worked so hard for us. Thanks again and looking forward to the future! ”

Dr Roshan Vara

Hair Transplant Surgeon and Co-Founder, The Treatment Rooms London

The results

Becoming go-to commentators on hair related issues

We secured:

An appearance on ITV’s This Morning as a hair transplant expert, as well as expert commentary in national publications such as The Sun, Daily Mail, Sainsbury’s Magazine, The People’s Friend, Woman & Home, and more.
Case study coverage in LADbible, The Mirror and the Daily Star.
A wealth of profile opportunities, including Dr Roshan Vara featured in Sky News discussing ‘What it’s really like to be a hair surgeon’.
Multiple podcast appearances, including The Blake Debate with Alexis Blake, Hair Therapy, and The Business of Healthcare.
Both micro and macro influencer collaborations across multiple social channels, including @thatcorporatelawyer for Instagram and @canyoucricket for Youtube.

We encouraged open discussions around the impact of hair loss on wellbeing, positioning The Treatment Rooms London as friendly, reliable and safe experts in the hair restoration industry.

Key points