FAQs

What is PR, why is it important to your business, and how much money should you spend on it for the best returns? Get the lowdown from our FAQs.
What is PR?
How much time and money should you spend on PR?
What makes a good press release?
How can you effectively measure PR?
How often should I produce press releases?
Why should I use PR instead of advertising?
How do I know if we are ready to handle high profile coverage?
What makes a story newsworthy?
How do you measure success in PR?
Why should I hire a PR professional?
What’s the difference between PR and advertising?
How important is PR to my small business?