If you’re wondering if it’s time for your business to start a newsletter, this post is for you. You might be thinking ‘I’m nailing it with my social media channels and have been consistently putting out quality content in blog posts, so why would I need a newsletter as well?’ There are countless benefits that come with starting a newsletter that you don’t get from other forms of media and communications. Read on for three top reasons why you should create a newsletter for your business.
A newsletter can help you stay connected
A monthly newsletter helps you connect with your current audience. Let’s face it, not everyone chooses to spend their time scrolling through social media endlessly – but everyone has an email address. Emails are a key means to directly connect to your existing audience. And unlike social media which requires constant upkeep through engagement, newsletters are a simple way to share important news and keep your audience informed. With the click of a button, your news will be instantly distributed to your mailing list.
Newsletters are also an important way to keep your business fresh in the eyes of those who have already done business with you. This encourages clients who have already used your services to either do so again and/or keep them reminded of your brand, which may lead to more business from those they have recommended you to.
Increase audience trust and business’s credibility through your newsletter
Sharing consistent and credible information through a newsletter will increase your business’s authority, allowing you to come across as a professional in your field. Make sure to provide readers with information that they can learn from or take and use in their own way. Showing personality is equally as important in your newsletters, so be sure to include team news, fun pictures of outings or office shots. By showing the more human side of your business, you will be able to build trust with your audience as people are more likely to find connections with other human beings than with a brand or business.
An important tip to keep in mind is quality over quantity. You do not want to send content out just for the sake of it. If you have nothing valuable to share, bombarding your mailing list with bad content is not a good idea and you will probably scare off people who have previously shown an interest in what you do.
Learn more about your audience
Newsletters work in a way that adds to the other content your business is putting out. For example, you can link to your website and social media channels from your newsletter, encouraging an increase in website traffic. You can also use newsletters to collect data on your audience such as, who’s reading which newsletter, how many click-throughs you’re getting and the most popular reading times.
You can then use this data to provide more tailored content to your audience, which further encourages traffic to your pages. Remember that at the end of the day, it’s never about you – how successful your business becomes is always in the hands of your clients or customers.
If you need help writing a newsletter, read our top tips for creating a successful newsletter.