Sulis Hospital

Supporting hospital recruitment with a media groundswell

The Challenge

Filling 100 jobs: positioning a local hospital as the place to be

Carnsight previously worked with the marketing team to successfully raise the hospital’s profile following a transition of ownership and name change.

A year later, we were re-engaged to create a media groundswell to support a large-scale recruitment campaign and promote the opening of a new surgical wing.

Key wins

106 pieces of coverage
254 engagements
2.21M estimated coverage views
400+ expressions of interest for jobs
44 backlinks secured
‘Breaking ground’ moment captured as the cover story in local paper

The Solution

We identified key areas to highlight to the media, crafting compelling news stories and leveraging contacts to secure coverage in local, trade, and national press. Titles ranged from Somerset Live and Yahoo UK to The Sun and a half page in The Times supplement.

To further the hospital’s reputation of excellence, Carnsight secures feature opportunities for spokespeople in both local and national media, showcasing the team’s renowned expertise. We built momentum by drawing attention to and celebrating key milestones, from project/construction development to surgical advancements.

Leveraging the hospital’s award-winning environment, enriching benefits and forward-thinking culture, Carnsight developed targeting messages for prospective candidates. We helped to secure backlinks and drive web traffic to the expression of interest form.

“ Working with Jess and Alexandra over the past couple of years has been a pleasure. Their expertise and collaborative approach have been an important part of the success of our initiatives. Their comprehensive understanding of the healthcare sector and ability to craft compelling narratives have consistently resonated with our audience. Thanks to their dedication and professionalism, we have seen a significant increase in positive media coverage and public awareness. We highly recommend Carnsight PR to any organisation seeking a trusted partner. ”