Aer Studios

Crafting a reputation of excellence for a local creative technology studio

The Challenge

Following a name change and rebranding, the creative technology studio Aer Studios sought to enhance its media presence.

Starting from the ground up, our goal was to increase awareness among media contacts and widely promote the Aer Studios name. Our task was to reach new audiences while establishing a reputation for Aer Studios as experts at the intersection of creativity and technology.

Client

Key wins

50 pieces of coverage
Combined audience of over 2 million
69.9K estimated views

The Solution

Creating a media groundswell.

We approached this challenge by creating a media groundswell for Aer Studios, ensuring we could reach new audiences. We developed specific messaging and media targets through our in-depth Three Lens Messaging Session, getting under the skin of the business and drawing out key focuses. We landed on three pieces of standout news:

BIMA Award Win

BBC Digital Design Roster (Only South West company on the list)

Four key appointments made to its tech and leadership team

Each built on Aer Studios credibility and authority in the sector and established them as a standout organisation in the region. We secured national, local and trade coverage across the three news releases.

We then supported the news by securing commentary in nationals like Raconteur, promoting workplace culture and initiatives that prioritised employee wellbeing at Aer Studios, once again drawing attention to some of their points of difference within the industry such as a focus on sustainability (they were pursuing, and have now secured, a BCorp) and employee wellbeing.

“ Jess and the Carnsight team have been great to partner with. Strategic, knowledgeable and well-connected. We ran a number of campaigns with Carnsight and always got a good spread of coverage. But it’s the proactive work that was most impressive – more opportunities and press engagement than we could manage which provided lots of variety in how we amplified our message. Above all, lovely people and a pleasure to work with. ”

Tom Harber

Managing Director of Aer Studios

The results

Establishing Aer Studios as experts in the field.

We maximised Aer Studios’ BIMA Award win, sharing the news in The Business Magazine, Business Biscuit and more. We spread the news of their place on the BBC Digital Design Roster to both local and national publications, marking them as a standout organisation.

Key points