Otters Home Search

Otters Home Search: Building visibility and trust in the South Cotswolds

The Challenge

Gaining trust for families moving to the South Cotswolds.

Otters Home Search, a newly established property search business, was on a mission to support families in the life-changing process of relocating within the South Cotswolds. However, as a newcomer to the market, Otters faced the challenge of gaining visibility and building brand awareness among families moving to the area. Founders Abbie and Francesca wanted to be known not just as a search service, but as a trusted partner capable of guiding clients through the complex property market with expertise and genuine dedication.

Client

Key wins

67 pieces of coverage
2.47 million estimated views
Average domain authority of 54

The Solution

Elevating brand profile

To elevate Otters Home Search’s profile, we created a PR strategy centered on three core elements:

Anniversary Launch and Press Engagement: We kicked off with a press release celebrating Otters’ first year in business, which created an ideal story for local media.
Thought Leadership Campaign: We collaborated with the Otters team to craft articles and commentary on relocation trends, and provided expert perspectives on the property market. This approach positioned Otters Home Search as an authoritative voice on property searches and relocation, building trust and credibility with their target audience.
Leveraging the School Partnership: Leveraging Otters’ partnership with Kingswood School, we extended outreach to parents within Bath’s independent school network, a key demographic for the business.

“ Jess, Leigh-Ann and the team worked with us throughout 2024 to great effect. Always on the ball and seeking out new opportunities, we achieved significant coverage in a range of print and digital publications including regional and national newspapers, trade and lifestyle magazines. We wouldn’t hesitate to recommend them. ”

Francesca Watson and Abbie Long

Co-Founders, Otters Home Search

The results

Local and national media

The milestone was featured in publications such as The Bath Business Exchange and Bath Life, positioning Otters Home Search as a growing, community-focused business. Their expert perspectives on the property market secured them coverage in the likes of The Daily Mail and The Telegraph, as well as Cotswolds.net. Through their partnership with Kingswood School, we targeted a news release to local publications, securing coverage in Somerset Live and The Bath and Wiltshire Parent, directly reaching families in the area.