The Different Types of PR 

We talk about PR a lot – what it is, why it matters, how it works – but we don’t always break down the different types of PR. So, today, I thought I’d do just that. 

If you’ve read any of our other blogs, you’ll know that PR sits under the wider marketing umbrella, alongside things like branding, partnerships, events, advertising, and website development. But within PR itself, there are a few key areas, each with its own purpose and approach. 

Media Relations

This is the classic PR that most people think of – getting coverage in newspapers, magazines, TV, and online. It’s all about building relationships with journalists and securing positive media attention for your brand. Think press releases, interviews, and expert commentary. 

Crisis Communications

When things go wrong (and sometimes they do), crisis comms is what helps brands handle tricky situations and come out the other side with their reputation intact. It’s about being prepared, staying transparent, and communicating clearly when it matters most. 

Internal Communications

PR isn’t just outward-facing! Keeping your team in the loop and making sure they feel connected to the business is just as important. Internal comms helps with employee engagement, morale, and making sure everyone’s on the same page. 

Social Media Communications 

Social media plays a huge role in brand reputation these days, so having a solid PR strategy for platforms like LinkedIn, Instagram, and Bluesky, is a must. Whether it’s posting content, engaging with customers, or handling any online hiccups, this type of PR keeps your brand looking good in the digital world. 

Community Relations

PR isn’t just about media and marketing – it’s also about people. Community relations is all about building strong relationships with the local community, supporting good causes, and getting involved in initiatives that show your brand cares. 

So, there you have it! PR is so much more than just ‘getting in the press’ – it’s about building trust, managing reputations, and making meaningful connections across different spaces. 

If you want to chat about which PR approach is right for you, get in touch! Or, if you’re not sure if you’re ready to start PR at all, you can check out our what to get right before you start PR blog.