Research Clever

Building a brand from the ground up on LinkedIn

The Challenge

A new startup in its first year of business, social media had yet to be leveraged as a true brand-building tool.

Research Clever is a fast-growing market research agency based in London. Having grown rapidly over its first year, the company wanted to establish an online presence that reflected its professionalism, momentum and expertise.

With major achievements such as new partnerships, senior hires, and industry recognition (including becoming an MRS member and ESOMAR Corporate Partner), the challenge was to translate this credibility into consistent, engaging content that would position Research Clever as a trusted, visible name within the market research community.

Carnsight Communications was brought on board to deliver a long-term social media partnership combining strategy, creativity and hands-on execution. We have also been engaged for ad hoc PR support to amplify moments of growth and thought leadership in the press.

Client

Key wins

2k+ LinkedIn followers
82.1k+ organic LinkedIn impressions
11.1k+ organic LinkedIn engagements
5k organic LinkedIn page visits

The Solution

A multi-layered strategy for credibility and growth

We began with a full profile audit (reviewing content, brand voice, and audience positioning) and optimisation. From there, we used our editorial eye to develop a tailored social media strategy that combined consistent storytelling with data-led insight, ensuring every post reinforced the brand’s credibility while feeling fresh and authentic.

We’ve supported across a wide range of initiatives, including:

LinkedIn social media management (strategy, branding, content creation, copywriting, scheduling and analytics)
Community engagement and relationship-building, connecting with key market research accounts, journalists, and industry bodies
LinkedIn boosted posts and follower ads, strategically used to build reach and visibility among decision-makers (over 700,000 impressions)
Company profile audit and optimisation, including visuals, SEO-led copy and platform affordances
Personal profile optimisation for leadership team members to enhance credibility and thought leadership presence
Instagram profile optimisation and holding posts
Creation of internal assets such as email signatures
Targeted PR bursts, from new appointments and thought leadership to growth announcements and industry commentary

This blend of activity ensured the brand did more than just appear active, building meaningful visibility, engagement, and authority within its target audience.

The Results

Eighteen months of momentum, visibility and credibility have brought:
🎯 Consistent, brand-aligned posting rhythm across LinkedIn
🎯 Strong community engagement and organic follower growth
🎯 Established Ross and the senior team as credible, visible thought leaders within the industry
🎯 Tangible performance uplift across all key metrics, with double- and triple-digit growth across impressions, engagements and followers
🎯 Coverage and mentions in key trade and business press, including Research Live, MR Web, NewDigitalAge, and Insider Media
🎯 Seamless collaboration between Carnsight and Research Clever to bring personality and professionalism to every post

See the proof at Research Clever | LinkedIn

“ Alexandra and Jess at Carnsight have been vital in our communications strategy and a real pleasure to work with. The range of content is inventive and the visuals are professional. Would highly recommend! ”