Charlie Hunt
Building a profile through podcast features
The Challenge
As a Fractional Finance & Operations Director, Charlie Hunt was looking to share her expertise through podcast appearances.
With a knack for speaking and over 15 years of experience, Charlie was looking to reach more audiences. Working with businesses to develop their Finance, Operations & People Operations, she wanted to share how she built the systems that led to scale and success.
As a co-host of her own podcast (The 5 Star Podcast), Charlie wanted to use her natural skills to show her credibility in an engaging, friendly way. She’s honest about the good and the bad of business and was keen to talk about these, showing business owners that this is a normal part of running and growing companies.
- 5 podcast features secured
- Local radio slot secured
- Podcast appearances in Finance, Recruitment, and Operations
The Solution
Becoming a media-friendly, business savvy leader
We pitched Charlie for a range of podcasts, each suited to showcase a different set of her skills. We showed her specialist knowledge in Finance and Recruitment, whilst also giving her an opportunity to share more general business experience.
- We started by targeting Finance, positioning Charlie as a confident and media friendly Fractional Finance Director, discussing the intersection of finance and operations, the challenges of entrepreneurship, and the impact of AI on the finance sector.
- Charlie then shared her Recruitment experience, unpacking what happens when recruitment businesses try to grow too fast, and how to build the right foundations before you add headcount.
- We also placed Charlie on general business podcasts, discussing the power of networking and how to talk about your business wherever you are.
- She also shared her journey to self-employment, giving actionable tips to aspiring business owners.
- We also secured a slot on Cotswolds Radio, building on Charlie’s local connections.
Through these opportunities, we gave Charlie ways to share clear, solution-focused advice, whilst showing her charismatic personality.
The results
Becoming a friendly face for solution-focused advice
Charlie was a guest on:
- The 1% Better Recruitment Podcast with Charlie Kyriakou
- Small Business, Big Network with Liz Drury
- The CFO Playbook with David McClelland
- The ups and downs of a small business owner with David Adderson
- The Business Forum with Simon Read
- 5 podcast features secured
- Local radio slot secured
- Podcast appearances in Finance, Recruitment, and Operations
