Rubberdesk
1.18 million coverage views: Establishing Rubberdesk as a leading voice in flexible workspace
The Challenge
Rubberdesk wanted to strengthen its profile across the UK flexible workspace, property and proptech sectors while supporting business growth with consistent, credible media coverage.
As a growing workspace platform operating across the UK and Australia, Rubberdesk had a wealth of market data, industry expertise and business insight. The challenge was turning that knowledge into stories that would resonate with journalists, property professionals and operators.
Rather than relying on product announcements alone, we focused on building a sustained media presence that positioned Rubberdesk as a trusted source of commentary, market intelligence and thought leadership throughout the year.
- 83 pieces of coverage
- 1.18 million estimated coverage views
- Coverage across leading property, business, technology and workplace titles
The Solution
We built news around Rubberdesk’s data, expertise and market insight.
Our strategy combined market research, commentary and industry trend analysis to create a steady flow of newsworthy stories.
- We developed media campaigns around Rubberdesk’s market reports and workspace data
- We positioned senior spokespeople as experts on workplace, property and proptech trends
- We secured thought leadership opportunities in influential industry publications like Property Week
- We identified timely news angles around flexible workspace, AI, office demand and commercial property
- We used data-led storytelling to create coverage that journalists couldn’t source elsewhere
- We targeted a mix of national, business, property, and technology media outlets
The campaign generated coverage on topics including the growth of managed offices, shifts in flexible workspace supply, workplace technology, AI’s impact on commercial property and changing patterns in business occupancy. This helped establish Rubberdesk as a regular source of market intelligence for journalists and industry publications.
The results
The campaign delivered sustained coverage across the property, business and technology press, creating visibility with potential customers and industry stakeholders.
Over the course of the campaign, Rubberdesk secured 83 pieces of coverage, generating an estimated 1.18 million coverage views and reaching a combined audience of 119 million. The coverage appeared in respected titles including Property Week, Estates Gazette, MSN, The i Paper, Allwork, Ground News, TechRound and Commercial News Media.
Alongside high-volume coverage, the campaign also delivered tangible SEO benefits, securing 22 backlinks from media coverage.
The result was a stronger media profile for Rubberdesk, increased visibility among property and workplace decision-makers, and a clear position as a trusted commentator on the future of flexible workspaces.
- 119 million audience reach
- 83 pieces of media coverage
- 1.18 million estimated coverage views
- Coverage in leading property, business, workplace and technology publications
- Thought leadership and data-led campaigns that strengthened brand authority
