How do you write a press release? A simple template

What is a press release?  First things first, a press release is a clear, written summary of a piece of your news, aimed at journalists. It should give the reader all of the key information they need to write a story. A press release is usually accompanied by good images (more about why images matter

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Our top tips on creating a successful newsletter 

A powerful tool enabling your business to get closer to your customers and build your brand whilst boosting sales, sending a newsletter can be a great idea. But how do you ensure you stand out and reach the right audience successfully?  Here at Carnsight Communications, we love creating newsletters and wanted to share with you

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Five easy ways to improve your email newsletters today

Today we have a fantastic guest blog by Emily Morgan. An experienced digital producer with a Computer Science MSc, Emily Morgan has worked at ITV for the last twelve years, across its flagship daytime programmes including This Morning and Loose Women. She was part of a team working across online channels for the broadcaster, reaching

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Advertising and PR: What’s the difference?

This article first appeared on Enterprise Nation, April 2021. “But isn’t PR just advertising?” We’ve been asked this question quite a bit over the years, and we can understand why. Advertising and PR share a number of common goals and work excellently together, but they are different disciplines that can produce different outcomes, and often,

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