Five easy ways to improve your email newsletters today

Today we have a fantastic guest blog by Emily Morgan. An experienced digital producer with a Computer Science MSc, Emily Morgan has worked at ITV for the last twelve years, across its flagship daytime programmes including This Morning and Loose Women. She was part of a team working across online channels for the broadcaster, reaching

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In Conversation With: Edward Craig, Head of Content Labs, Haymarket Media Group

This week we have another fantastic Q&A in our ‘In Conversation With…’ series. This series has been so much fun to create and we are so excited to keep sharing these fascinating industry insights with you. Today we’re speaking with Edward Craig, Head of Content Labs, Haymarket Media Group. Ed leads the branded content strategy

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Advertising and PR: What’s the difference?

This article first appeared on Enterprise Nation, April 2021. “But isn’t PR just advertising?” We’ve been asked this question quite a bit over the years, and we can understand why. Advertising and PR share a number of common goals and work excellently together, but they are different disciplines that can produce different outcomes, and often,

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What my marketing career taught me about PR

It’s almost five years since Carnsight Communications opened its doors, over ten years since I switched to PR and almost twenty years since I started in marketing. It’s a time for reflections, so here’s one of mine. Looking back, working in marketing was a fantastic grounding for great PR. It continues to be as the

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