Finding your business inciting incident and telling a great story

When telling your business story, it’s easy to get bogged down in the detail. After all, your company might very well be your life’s work and the outcome of a 20-year career build-up. The harsh reality, however, is that very few people will care about that part. At least not at first. When writing your

Read More…

Where to start with social media for your business

Previously on the blog, we’ve talked about our top tips for LinkedIn and we will definitely be covering social media platforms like Twitter and Instagram in the future, but today I want to take a step back and provide some tips that can apply across all social platforms. Social media can be daunting, especially when

Read More…

Writing winning awards entries

Winning awards is a wonderful way to earn your business prestige and recognition within your industry. Awards are not only great for PR, but also for team morale, positioning yourselves as experts within a given field and encouraging new business consideration. But, how do you win awards? The truth is, no matter how great your

Read More…

How a Creative Writing Degree has Helped Me in PR

Back when I did my degree at 18, I didn’t really know what PR was. I had heard it around but didn’t really understand what the job entailed or required. Because of this, it never occurred to me to do a Public Relations degree. Lucky enough for me, there are many degrees and qualifications that

Read More…