Having a social media presence as a brand means that at some point, we’re more than likely going to receive negative comments or criticism of some sort on our online channels. It could be a simple misunderstanding that has gone public or an unhappy customer leaving a negative review but it’s important to respond and
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Have you ever heard the phrase ‘any press is good press‘? Or maybe even ‘there’s no such thing as bad publicity‘? At Carnsight, we love debunking PR myths and this is definitely one of them. We’re living in the 21st century. News spreads like wildfire, especially bad news, cancel culture is rife, social media takedowns
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We’re all far too familiar with the term “crisis” after everything this year’s thrown at us. Crisis communications is a key area of PR that may play out in a reactive way, but actually, is something that companies can and should plan ahead for. Once the preserve of big multi-nationals, this year has shown that
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The Coronavirus has meant that we are operating in unprecedented times and communication has become more important than ever. Business owners are being forced to adapt their messages, but it’s very easy to feel overwhelmed at the thought of attempting effective communication at this time. Carnsight Communications founder, Jessica Morgan, was featured in a fantastic
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