Journalism Archives - Carnsight Communications

Press Releases – when is the best time to pitch?

Posted: 14 Mar 2023
Author: Georgia Christley

We’ve shared many tips on crafting the perfect press releases here at Carnsight Communications and even what to avoid when pitching to journalists. What we haven’t done so much is provide detail on when is the best time to pitch your news. In this blog, we take a look at the most effective days and

Which different PR techniques and strategies can you use?

Posted: 07 Mar 2023
Author: Georgia Christley

Here at Carnsight Communications, we use different PR techniques depending on the need for your business at that specific time and what will best meet your objectives. There are a number of different approaches we can draw on. Why do we use different strategies? Different challenges require different PR strategies. Mostly, it’s good to use

Is your business making the most of its media coverage? Seven things to consider.

Posted: 04 Oct 2022
Author: Jessica Morgan

Are you making the most of the coverage you’ve achieved through PR? Can you lay your hands on it quite quickly or is it languishing on a link, in an email, on a spreadsheet (or even a shelf)? As with any part of the marketing mix, PR works best when you use it in conjunction

What does that really mean?: Words to avoid in PR

Posted: 20 Sep 2022
Author: Leigh-Ann Hewer

There are a lot of words and phrases businesses use internally that don’t work so well when it comes to PR. Writing for publication in the media is very different from writing for your business website or internal comms. While creative and enthusiastic language is often encouraged when it comes to writing for yourself, the

Five top tips for editing your own writing

Posted: 02 Aug 2022
Author: Leigh-Ann Hewer

One of the hardest parts of perfecting your writing can be editing your own work. It’s common to feel too close to a piece to be able to see what needs to be tweaked. If that’s you, then try these editing tips. It’s helpful to think of editing in two sections: big picture and line

7 tips to improve your writing

Posted: 21 Jun 2022
Author: Leigh-Ann Hewer

Writing is a skill that has to be honed over time, but today I’m sharing seven quick tips to take your writing to the next level. 1. Always say what you want in the least number of words possible I’m a chronic rambler in real life. I used to ramble a lot in my writing