Tag: Journalism

Is your business making the most of its media coverage? Seven things to consider.

Are you making the most of the coverage you've achieved through PR? Can you lay your hands on it quite quickly or is it languishing on a link, in an email, on a...

When is national coverage actually realistic?

Let’s talk about the thing everyone wants when it comes to be PR...national coverage.

Five top tips for editing your own writing

One of the hardest parts of perfecting your writing can be editing your own work. It's common to feel too close to a piece to be able to see what needs to be tweaked. If...

Top tips for a great podcast appearance

First came our top tips for recording yourself on video, then our how to prepare for journalist interviews guidance, and now our top tips for a great podcast appearance....
How to approach backlinks in PR – printed wooden letter tiles arranges to spell 'BACKLINKS' on an orange flat lay

How to approach backlinks in PR 

Ethical, organic link building is central to topping the charts when it comes to Google’s search engine ranking factors. Quality backlinks are prized possession, and...

The best pieces of writing advice I’ve ever received

As you may know, if you're regular followers of the team here at Carnsight Communications, we're all incredibly passionate about the written word. We love to write and...

How to prepare for journalist interviews – our tips

Our best tips for preparing for a journalist interview so that you can go into a meeting, on a phone call or, increasingly, on a video call with positivity and...
freelance journalist

Eight tips for working with freelance journalists

The days of press release spam from PR agencies seem to be, almost, behind us, over the last decade the media landscape has transformed at breakneck speed, evolving into...

Everything you need to know about paywalls

Paywalls are shaping how we approach media and impact the choices we make for our PR clients – so let's unpack them.
Time to talk

Time to Talk – Jill Misson

“We have all the time in the world,” sang Louis Armstrong in his gorgeous gravelly voice. The famous crooner savours those lyrics, pausing to let the words sink in....

Giving and receiving writing feedback

Writing takes up a huge portion of my time as a PR. From news releases to thought leadership pieces, emails to social media copy, every single day I write thousands of...
Broadcast set up with sound board, screen, and microphone. Rainbow coloured overlay. Radio ready

Ready for Radio?

This week’s blog is an exciting guest feature to help get you radio ready. Industry expert Jill Misson has taken over to deliver some insightful tips for on-air...
Timeline of a press release

The timeline of a press release

We’ve written many blogs on press releases and useful tips on when is best to pitch, what to avoid when pitching and crafting a perfect press release. But today we...

Press Releases – when is the best time to pitch?

We’ve shared many tips on crafting the perfect press releases here at Carnsight Communications and even what to avoid when pitching to journalists. What we...

Which different PR techniques and strategies can you use?

Here at Carnsight Communications, we use different PR techniques depending on the need for your business at that specific time and what will best meet your objectives....

What does that really mean?: Words to avoid in PR

There are a lot of words and phrases businesses use internally that don’t work so well when it comes to PR. Writing for publication in the media is very different...

7 tips to improve your writing

Writing is a skill that has to be honed over time, but today I’m sharing seven quick tips to take your writing to the next level. 1. Always say what you want in...

What you should avoid when pitching to Journalists

As PR professionals, pitching to a journalist is part of our every day and is almost second nature. It’s key to remember when pitching to journalists that there...

A round up of the best advice from our media interviews

We’ve really enjoyed meeting media and communications professionals from across the country in our In Conversation With… interviews this year. Whether they...

In Conversation With: Philly Spurr, Head of Communications – BBC World Service

This week we have another fantastic Q&A in our ‘In Conversation With…’ series. We’re speaking with Philly Spurr, Head of Communications for BBC World...

A shift in comms – how the past year has reshaped communication

Communication is a fundamental part of our lives. It enables us to build and strengthen relationships, connections, businesses, and more. Communication doesn’t fit...

In Conversation With: Duncan MacRae, Founder & Chief Editor, Marketing Gazette (PART 2)

Today we’re bringing you part two of our fantastic Q&A with Duncan MacRae, Founder and Chief Editor, Marketing Gazette. In part one, Duncan talked about how he...

In Conversation With: Duncan MacRae, Founder & Chief Editor, Marketing Gazette (PART 1)

We had such a fantastic response to our last ‘In Conversation with’ blog post that we wanted to bring you even more Q&A’s with industry...

In conversation With: Business Editor, Mike Ribbeck

Today we’re very excited to share with you a Q&A with Mike Ribbeck, Deputy Editor, South West Business Insider. A former regional daily newspaper journalist of...

How to engage with target publications

And why it’s important to help raise your profile As a small, proactive PR agency, we work on a mix of short term projects and longer term PR activity, helping them...