Advertising and PR: What’s the difference?

This article first appeared on Enterprise Nation, April 2021. “But isn’t PR just advertising?” We’ve been asked this question quite a bit over the years, and we can understand why. Advertising and PR share a number of common goals and work excellently together, but they are different disciplines that can produce different outcomes, and often,

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What marketing taught me about PR

It’s almost five years since Carnsight Communications opened its doors, over ten years since I switched to PR and almost twenty years since I started in marketing. It’s a time for reflections, so here’s one of mine. Look back, working in marketing was a fantastic grounding for great PR. It continues to be as the

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