Tag: Marketing and PR

Three ways social media analytics can help your business

Social media analytics allows you to improve your business strategy and optimise engagement via the collection of data. This data will help you and your team better...

Advertising and PR: What’s the difference?

This article first appeared on Enterprise Nation, April 2021. “But isn’t PR just advertising?” We’ve been asked this question quite a bit over the years, and we...

What a career in marketing taught me about good PR

It’s almost five years since Carnsight Communications opened its doors, over ten years since I switched to PR and almost twenty years since I started in marketing....