Why good photography is important in PR

A good photograph can make or break a media story. Don’t just take a PR agency’s word for it. I was chatting to a consumer journalist recently – an ex-glossy editor-in-chief – who mentioned that one of her case studies had just been chosen over two others purely because of the good images. Strong photography

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How to take powerful images for PR with a smartphone

Adapting our everyday The last 12 months have needed an adaptation from us all, to say the least. We have had to learn to change our everyday lifestyles to fit within the restricted limits of the new ‘normal’ way of life.  Some of us have learnt new skills, hobbies and interests to ensure our minds

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