Breaking down the buzz: how AI can enhance PR

Artificial intelligence (AI) is arguably the buzziest of all the buzz words making headlines right now; it’s starting to feel as though it is literally everything, everywhere, all at once. From the infamous ChatGPT to Tesla’s self-driving cars to Amazon’s Alexa, AI has arrived and it’s here to stay. But what does AI mean for

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The most useful sayings in the world of PR

I love a saying. I find myself trotting them out time and again – probably more so the older I get. I can almost see the eye rolls from here! The thing is, the news agenda might constantly change (minute by minute, at the moment) but certain PR principles remain the same. Here are the

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