Why good photography is important in PR

A good photograph can make or break a media story. Don’t just take a PR agency’s word for it. I was chatting to a consumer journalist recently – an ex-glossy editor-in-chief – who mentioned that one of her case studies had just been chosen over two others purely because of the good images. Strong photography

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When I decided I wanted to pursue an internship in PR I had no idea where to start or what I needed to do. I soon realised that it was pretty much the same as everything else in life, you just need to start somewhere! Once you’ve started, the next steps slowly fall into place

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We’re turning five!

At Carnsight Communications we’re very excited to share that this January we’re celebrating five years of business and having worked with over 50 happy clients! Founded by Jessica Morgan in 2016, Carnsight is built upon 20 years’ of industry experience in London and now Bath and has a strong grounding in media relations. We’ve been through so much change in

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Communicating your business lockdown story
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During the pandemic, many small businesses have had to completely change direction in order to simply survive. Small business marketing Read more

Evergreen content: what, why and how?

You’ve probably heard of the term ‘evergreen content’, but what does it really mean and how do you make the most of it? Evergreen content is basically content that keeps on giving. It is something that remains relevant over a long period of time (so is not time-sensitive), has good search engine optimisation, and continues to

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Close up of dictionary

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Camera on desk

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Close up of dictionary

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Before starting my internship with Carnsight back in 2019, I knew very little about PR. Something that became immediately obvious to me during my first couple of weeks is that there is a lot of PR specific language that its helpful to know when starting in the industry. Having felt a little lost among it all

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Trees in forest

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