Tag: Publications

Never heard of it! Why it’s important to be open to new publications in PR

“We just want to be in the Economist”. This was a response from a potential client when I asked about target media. They were new to PR, hadn’t ever really raised...

Why you need to read the publications you want to be featured in

Business owners are busy people. I’m sure that’s not exactly news to any of you. The thing is, because of this, the business owners and management teams of the...