“Flexible working should help everyone – men, women, mothers, non-mothers, young and old people.”Yes, our industry is perceived as being always-on. But just because we can tweet, instagram and reply to emails 24/7, doesn’t mean we should. I rarely reply to client emails outside of work hours. In a crisis, I would. But someone asking a routine question doesn’t make for a crisis. Equally, we need to be responsive to journalists. If a journalist needed something at the weekend or after hours – particularly with the number of freelancers we work with – we would naturally deliver. But again, that’s the exception rather than the rule. Marc speaking out is particularly important because flexible working should help everyone – men, women, mothers, non-mothers, young and old people. Our account manager, Steph, wrote about working a four-day week as a younger person last year for PR Week. Going back to the productivity equation, that time stepping away from the business really does mean we can focus on it when we’re back in. If we worked an extra 20%, would we be an extra 20% more productive? I honestly don’t think so. I don’t want people I work with to feel jaded or burnt out; I don’t want anyone not to able to enjoy precious time outside of work because things from the working week are spilling over. Over to one of my favourite phrases – it’s PR, not ER. And we need to start seeing that as a way of life, not just a slogan.
Talking about flexible working, Leigh-Ann has given her take on working from home and we’ve also outlined some productivity tips that work for us here at Carnsight Communications.