Personal branding and why it’s important

You have probably heard of branding in relation to business branding. But what is personal branding and is it really necessary? Personal branding is all about you. It’s how you present yourself to the outside world and how the outside world perceives you. Your personal branding should showcase your skills and experience as well as

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Crafting the perfect pitch

In a recent blog post, we shared our top tips on what you should avoid when pitching to journalists. There we talked about the common errors PR professionals or companies can make when pitching to a journalist, and gave some advice on what to avoid to ensure your news is featured by the target publication. Today

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A fast-track guide to writing a good business biography 

A biography (or bio) is a great way to give potential clients, customers, or employers a quick snapshot of who you are. It’s a chance to show off your experience in the industry and share whatever it is that makes you different. In PR, biographies are essentially used for pitching purposes but can be edited

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How do you write a press release? A simple template

What is a press release?  First things first, a press release is a clear, written summary of a piece of your news, aimed at journalists. It should give the reader all of the key information they need to write a story. A press release is usually accompanied by good images (more about why images matter

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Top tips for recording yourself on video

Whether it’s an explainer video, for vlogs, interviews, presentations, tutorials, product reviews, or video testimonials, video is dominating the internet. 54% of consumers want to see more video content online (Oberlo) and, as a business, it’s in your own interest to explore that. As a PR agency, we’re finding more and more journalists and publications

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Why networking is key in PR

Working in PR, we are constantly networking – making connections through meetings, conferences, social events or social media. It really is one of the most crucial factors of working in Public Relations. But, the last two years have proven tricky. We couldn’t network in person with a pandemic thrown into the mix, which has meant

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