Three ways social media analytics can help your business

Social media analytics allows you to improve your business strategy and optimise engagement via the collection of data. This data will help you and your team better understand your audience, learn what is working for you and what isn’t, and allow you to set benchmarks to compare against the future performance of your brand. 

4 ways to grow your LinkedIn business

relationships. Over 690 million users are part of the LinkedIn community ranging from those who are job hunting, recruiters, sales professionals and business owners. With all of this in mind, it comes as no surprise that LinkedIn is the perfect platform to use to promote your business. Here are four top tips for growing your LinkedIn business page.