PR Frequently Asked Questions

What is PR?  PR stands for public relations. The dictionary says it’s “the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution”.   We say it’s about creating strategies and campaigns to showcase our clients’ brilliant work. We help them get noticed by the right audience, at the

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Stats sell: jazzing up your PR with research

A great piece of PR, whether it be a press release, article, comment piece or blog, usually consists of an eye-catching title; an interesting topic; concise and coherent writing; perhaps a controversial sentence or two and aims to leave your reader informed and curious enough to want to learn more. Stats sell!  However, in a world

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What to get right BEFORE doing PR

PR is an incredibly powerful tool for business growth and development, but before you dive right in with a PR agency, or even your own in-house PR, there are certain things it’s important to get organised. There are a few things that every PR consultancy will need from you to begin the process. Not having

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Setting up and running a business is something to be extremely proud of; you’ve worked hard, giving blood, sweat and tears (and possibly a lot of your hard-earned money) into a new venture so, no wonder you want to shout about it from every rooftop you can find. Hiring a local PR agency can be a great way of pushing out your

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