Tag: SEO

Goodbye Google? How to rank for social search

It’s been no secret that Google is slowly losing its status as the default search engine. With TikTok as an evolving social media platform, younger generations are...

Everything you need to know about paywalls

Paywalls are shaping how we approach media and impact the choices we make for our PR clients – so let's unpack them.
Google My Business

Google My Business: Why it Matters

Google My Business is a free platform offered by Google to help businesses manage their online presence across Google, including Search and Maps. As a business owner,...

How to write an SEO-friendly blogpost

What is SEO? SEO stands for Search Engine Optimization. It’s used to promote organic traffic to your webpage via SERPs (Search Engine Results Pages). The...